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A Model for Optimizing Marketing Spend

Recently I was teaching my marketing course at the BMCC and re-examined with my students the concepts of BCG’s famous growth-share matrix as well as the experience curve.  While only moderately related to the marketing discipline, these concepts are in the mandated text book I teach from, and they already had a full set of power point slides ready, so in the spirit of laziness, it was too easy not to...

May 4, 2015

Customer experience at any organization is critical. In fact, Mercedes CEO recently boldly proclaimed that customer experience is "the new marketing" indicating that it really is the only thing that makes a difference in his business and that the lines between positive marketing activities and positive customer experience interactions is blurring.

In this webinar I break down what is means to have a Digital Customer Experience and some steps to begin to align your organization to...

February 1, 2015

I've started a list of resources (mostly whitepapers) and articles relating to the growing digital transformation movement. This list will continue to grow as I come across more and better content. 

Here is a snippet from the first resource on the list from the Guardian. I'm particularlly fond of it as it calls out the over use of this meaningless buzzword:

 

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January 20, 2015

Your professional services firm spends countless hours and resources on developing great content and publications to promote thought leadership...

January 20, 2015

Communication has truly evolved in the modern day business world. Beyond traditional megaphone approaches, professional services firms today...

January 20, 2015

I did a webinar explaining some of Sitecore's DMS features. Check it out: 

It’s an exciting time to...

January 20, 2015

I was recently interviewed in my role as VP, Digital Customer Experience at edynamic on what custmer engagement means to companies today. Here is the transcription of that interview: 

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January 20, 2015

I recently Launched a fun new project: Hot Sauce Adventure Club. Check it out below if you like! 

In the world of digital marketing, sometimes all you have to do is out market your competitors. That's what we had in mind with Hot Sauce Adventure club

December 1, 2014

Todays' simile of the day is brought to us by the "Golden Rule." As in - "treat others how you whis to be treated" 

However, building a website is like the Platinum Rule - Treat others how you believe they wish to be treated. 

 

Think about it, what if a business treated you like it wanted to be treated? It would (potentially) bombard you with information, sales pitches, products, etc. But the platimum rule, that's just good old fashioned user centered design...

August 14, 2013

NEED - Elusive Cowgirl found a niche in the apparel industry selling western clothing and accessories to an underserved market. After building a base of regular sales, how could Elusive Cowgirl grow their traffic and sales?

 

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August 11, 2013