Believe Out Loud - Strategic Website Redesign

NEED - Given the current political and religious climate surrounding LGBT rights Believe Out Loud had reached a tipping point – a time in the movement where it is ideal and necessary to expand on an existing portal and further engage a growing audience.  

Believe Out Loud Website Redesign


Through a deep, shared understanding of BOL’s goals and the goals of its constituency we developed a new way for BOL readers to interact with the brand.  These users now have additional ways to speak out and take their personal occurrences to a national forum. Careful integration with social media, a compelling and stunning visual presence, and a common brand are what we built to elevate this cause and movement. Additionally, an interactive, gamified tool was created to allow users to take a "pledge" in support of LGBT equallity, share it with their friends, and compete for the most pledges with other cities. 

Built on the Drupal CMS, this project began with understanding Believe Out Louds needs and the needs of their user. After defining user personas, multiple sets of wireframes were created to define user interactions. Next, multiple visual design concepts were created using the homepage as a base. After design was complete, engineering and themeing began to develop what you see live –

Project length – 4 months



From the Client –

“Daniel Huss is a communications genius. As my team took a step forward in describing what we wanted, he always was three or four steps ahead and ensured our vision became a reality. The website his talented team created is visually stunning, strategic, and a powerful tool for our small not-for-profit organization. Our website is the primary way we implement our mission to transform our countries religious climate from one that is hostile towards lesbian, gay, bisexual and transgender people, to one that affirms their human dignity and full participation in the life of the church. We are truly blessed to have found Dan and his team who were not only committed to building a great product for us as a client, but who were committed to our mission and vision for a better world.”

Joseph Ward, Director Believe Out Loud


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