A Model for Optimizing Marketing Spend

Recently I was teaching my marketing course at the BMCC and re-examined with my students the concepts of BCG’s famous growth-share matrix as well as the experience curve.  While only moderately related to the marketing discipline, these concepts are in the mandated text book I teach from, and they already had a full set of power point slides ready, so in the spirit of laziness, it was too easy not to...

May 4, 2015

In the world of digital marketing, I’ve come to believe that there is a single metric to rule them all Effective Cost Per Acquisition (eCPA).

This post is a little longer, Read time – 7 Minutes to skim.

Here’s what we are going over -


April 5, 2013