Digital Analytics and Real Measurement in B2B

Your professional services firm spends countless hours and resources on developing great content and publications to promote thought leadership, but is it working? In an industry increasingly working to justify marketing expenses, answering that question has never been on top of mind.

 

What metrics are important to measure? And how do we know if they are “good” or not? If we figure that out, what do we do with it?

In this webcast, Daniel Huss, Director of Digital Strategy at edynamic will cover the key steps in setting up a measurement plan to provide insights into your content strategy.

In this webcast, you will learn:

  • Backing into goal setting
  • Analytics Gap analysis
  • Engagement metrics
  • Behavior metrics
  • Segmentation and Context

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