The Digital Customer Experience Imperative

Customer experience at any organization is critical. In fact, Mercedes CEO recently boldly proclaimed that customer experience is "the new marketing" indicating that it really is the only thing that makes a difference in his business and that the lines between positive marketing activities and positive customer experience interactions is blurring.

In this webinar I break down what is means to have a Digital Customer Experience and some steps to begin to align your organization to make those changes.

Original at: http://thinking.edynamic.net/digital-customer-experience-imperative/

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