Elusive Cowgirl - Digital Marketing Plan, SEO and PPC

NEED - Elusive Cowgirl found a niche in the apparel industry selling western clothing and accessories to an underserved market. After building a base of regular sales, how could Elusive Cowgirl grow their traffic and sales?

 

Data, data, data, and some SEO elbow grease. Blasphemi conducted a data gap analysis, determining what data was available, what needed to be tracked that was not and how best to use that data. After agreeing on a set of Key Performance indicators with Elusive Cowgirl, a multi-pronged marketing approach was taken including a complete overhaul of the existing PPC campaign and ongoing SEO efforts.

RESULTS –

  • Record breaking organic traffic in two months
  • Higher Consistent levels of sales never before seen
  • Deep understanding of the cost per acquisition for the PPC campaign resulting in extremely targeted and profitable advertising. 

 

 

 

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