Simile of the Day - eCommerce stores

Opening an Ecommerce store

Simile of the day - Building an e-commerce website is like opening a store in the desert. 

Picture a brick building. Clean, well built, trustworthy with a very welcoming entrance and a great sign telling you exactly what is in that brick building. A building that makes you want to purchase from that establishment. It's just that it's sitting in the middle of Death Valley. 

There are no roads and no signs - so there's no foot traffic. You have to build the roads. You have to build the signs. You have to build the infrastructure to let the world know that you exist and how to get to you. 

This is what it is like to build an eCommerce website. The prettiest coat of paint on the planet won't help get people through the door. Not to deter anyone that may be interested in building a business online, quite the contrary. It can be extremely successful. 

This is more of a suggestion to start with marketing and user acquisition, including emphasizing SEO, SEM, social media and affiliate marketing, first and make it a major priority in your budget. 


Simile/Metaphor of the day is our attempt to take digital concepts and make them digestible and entertaining. Some of the best ways to understand concepts is to relate them to other things and this is decidedly lacking in the digital world (aside from the platitudes around baseball, i.e. "Hit a Homerun").  Some of our comparisons are good and some of them are bad. We'd love to hear your suggestions in the comments field. 



That is exactly why the correct order of priorities for any business is first intelligent promotions, then good administration, and finally efficiency.

Bam! I agree Jesse. I think many first time website launchers think in terms of "if you build it they wil come." 

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