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NEED - Given the current political and religious climate surrounding LGBT rights Believe Out Loud...

August 11, 2013

A Homepage is like a blind date. 

Some are awkward.

Some are desperate.

Some leave you wondering what the hell just happened.

Some dump their entire story on you so why would you need a second date?

Some are trying really hard to get lucky. 

Some are sexy but have no substance. 

Some, you have already stalked their Facebook profile and they're nothing like it. 

Some that are waaaaay older than you thought they'd be....

August 8, 2013

Blasphemi had a wonderful time meeting all the fellow entrepreneurs at the August New York Entrepreneur Business Networking Event. What a turn out huh? 

We had a chance to talk digital and business with folks ranging from text message marketers, to fashion bloggers and apparel lines, all the way to Agile developers and data mavens. 

Even had a great dicussion on agency branding with fellow...

August 7, 2013

Simile of the day - Building an e-commerce website is like opening a store in the desert. 

Picture a brick building. Clean, well built, trustworthy with a very welcoming entrance and a great sign telling you exactly what is in that brick building. A building that makes you want to purchase from that establishment. It's just that it's sitting in the middle of Death Valley. 

There are no roads and no signs - so there's no foot traffic. You have to build the roads. You...

August 6, 2013

Back in March there was a fantastic post on Digiday about how agencies are experiencing a branding problem.  John Marshall writes,

 

The problem is especially pronounced in digital. In an effort to capture what relatively little budget gets devoted by major marketers for online efforts, digital agencies claim to do almost...

July 23, 2013

In the world of digital marketing, I’ve come to believe that there is a single metric to rule them all Effective Cost Per Acquisition (eCPA).

This post is a little longer, Read time – 7 Minutes to skim.

Here’s what we are going over -

...

April 5, 2013


Hannibal, Life of Pi, The DaVinci Code

The book was better. You hear this all the time and have probably experienced it – you’ve read a book and soon after a movie comes out based on that same book. You watch the movie and find that it just wasn’t the same, or maybe even a disaster.  The same feeling that the book elicited was diminished in the movie, and you find that you had a hard time connecting to the characters.

...
March 25, 2013

Agency RFP'sSo, you've secured a budget. You've sat through endless meetings with every little department that has any content on the site and recorded every minute detail of their requirements for the new site. You've done your best to clarify goals and objectives that aren't as detailed...

March 25, 2013